Communications & marketing officer
West Sussex Music is an independent charity that delivers high quality music education to the schools, children and young people in West Sussex. It is the largest provider of music education in the county and also the lead organisation of West Sussex Music Education Hub. This means we work with others across the county to increase opportunities for all young people to make and learn music. Find out more here: https://www.westsussexmusic.co.uk/about-us/
ABOUT THE ROLE
We’re looking for an organised, marketing-savvy person to help us raise the profile of West Sussex Music and the West Sussex Music Education Hub; advocate for the value and impact of music; and sell our services. This is a rewarding role, where you’ll be helping us to enable more, and a wider range of, young people to experience the life-changing benefits of music.
You will need to have good all round experience in marketing and communications, be able to organise your time and work to deadlines, as well as good IT and digital skills. If you intend to work from home, you will need access to a computer and a reliable internet connection.
The Communications & Marketing Officer will plan and deliver communications to key stakeholders such as schools, partners, parents and young people and funders, working closely with members of the team, on behalf of West Sussex Music, and West Sussex Music Education Hub. They will write, edit, co-ordinate and publish content across various channels, including the website, social media, and print and online marketing materials. They will also plan and implement communications and marketing campaigns.
You will need to have a positive attitude to equality, diversity and inclusion and be a team player, enthusiastic about working with a range of stakeholders and staff. You’ll support your colleagues to grow their understanding and involvement in communications and the needs of a range of different audiences.
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We therefore welcome applications from all backgrounds and all sections of the community.
The role is full-time, although we will consider flexible/part-time working (e.g. 4 days a week) for the right candidate. The role is based in the West Sussex Music office at The College of Richard Collyer, Horsham RH12 2EJ, with the need to work on occasion at other WSM venues.
Salary: £25-28k depending on experience
Benefits: 5% matched company pension, generous annual leave and free on-site parking
HOW TO APPLY
To apply – please send a covering letter outlining your suitability for the role and attach an up to date CV to email@example.com.
Closing date for applications – Fri 28 May 5pm
Face to face interviews will be take place in the week commencing 7 June 2021.
|Knowledge and Experience|
|Knowledge and experience of planning and delivering marketing and communications activities, ideally but not necessarily, in a music/arts organisation or charity|
|Experience of copywriting (writing for a purpose in marketing, sales, fundraising, advocacy) and writing for the web/digital copywriting|
|Experience of WordPress or similar website content management system|
|Experience of using social media channels professionally|
|Experience of planning ahead and working to deadlines|
|Knowledge of Google Analytics, Google Data Studio, and social media analytics tools|
|Experience of securing local media coverage and identifying news or advocacy stories|
|Qualifications and training|
|Professional training in marketing and communications – either through sector organisations (Charity Comms, Arts Marketing Association, or equivalent); or hold a professional qualification in marketing or communications (eg CIM, CIPR)|
|Skills and Abilities|
|Clear and appealing writing skills, and the ability to adapt tone of voice to different audiences|
|Ability to design communication materials such as leaflets, social media content|
|Ability to use a range of digital communications and marketing tools such as Canva (design), WordPress (web), MailChimp (enews) and Google (admin and collaboration)|
|Ability to plan and deliver communications activities and campaigns to achieve results|
|Ability to work strategically, aligning communications with organisational goals and strategies|
|An analytical, results-focused approach, with the ability to test and adapt, and monitor communications activities and campaigns|
|Ability to work as part of a team as well as independently, including to take a brief and brief others, and work alongside team members to encourage them to get involved in communications (eg as content creators or champions/advocates)|
|Ability to communicate in an accessible and inclusive way, with people from a range of backgrounds|
|A willingness to learn and to take on new challenges|
|A team player who understands people and is emotionally intelligent|
|Personal integrity – someone who is honest and ethical|
|Has a positive attitude to equality, diversity and inclusion and is able to work with diverse stakeholders|
|Experience of and a keen interest in music (of any genre)|
|Experience of working for a charity|
|Experience of inclusive accessible communications|
|Experience of working in and engaging with diverse communities|
Making sure that all comms and content is in keeping with the communications and fundraising strategies and business/organisational goals. Updating and adapting the comms strategy so it remains live and relevant.
Sales & marketing
Working with the team to increase the number of young people, parents, and schools engaging with, participating in, or buying services.
Communications planning and project management
Planning, arranging and organising communications content and campaigns, both for sales and for fundraising/advocacy
Act as ‘brand guardian’ to ensure consistency of brand, messaging and tone of voice across all internal and external communications and media and ensure we powerfully tell the story of West Sussex Music, with our stakeholders – eg young people, parents, schools – always at the heart of what we do
This could involve writing and editing, designing (posters, social media posts), multi-media editing (photos, videos, audio), taking a brief from team members and briefing others (eg graphic designer, videographer, staff team members)
Throughout, ensuring a consistent and accessible brand, style and tone of voice
Monitoring and reporting on communications results
Monitoring, analysing and reporting on communications and marketing effectiveness, adopting a ‘test and learn’ approach, using Google Analytics, Google Data Studio, and social media analytics tools
Publishing blogs/videos on the West Sussex Music website (WordPress)
Creating engaging posts (text and image/video) for social media, understanding social media best practice (understanding how to get best attention/engagement)
Creating e-newsletters (we currently use MailChimp), understanding email marketing best practice
To undertake any other duties as required and be responsive to changing needs depending on the skills and abilities of our team.